Medura is a Canadian healthcare brand that deals in premium personal protective equipment like masks, gloves, wipes & more. The company’s target market is broad, including children and adults, as the product is a basic necessity & supports everyone who prefers to shop online for themselves & their families. The focus is on providing reliable, comfortable & easy-to-use safety products at affordable prices.
Our aim for Medura was to create a solid & empathetic brand identity that aligns with their focus on providing premium healthcare products at affordable prices. Most medical product packaging labels, websites, etc., are flooded with enormous amounts of information scattered everywhere. We deviated from the standards of alarming red & unsorted content by building our branding strategy upon two factors—clarity & minimalism.
We aimed to empower Medura’s digital presence, on all devices, with welcoming and precise design and useful functionalities.