Proxima HQ
Proxima HQ is an innovative digital product that connects real estate developers to buyers through an immersive remote pre-sale experience. Our engagement was to help Proxima HQ design and launch a new website for leads generation and marketing— providing our client with real business value.
Brand Development
The concept behind the Proxima HQ logomark was to encapsulate the brand’s identity: minimal, futuristic, and innovative. Our goal was to design a logo that captures intrigue and visualises enhancement and innovation. The choice of a minimal pyramid as the logo is multifaceted. Not only is the pyramid a technologically advanced structure in its time, it signifies structural stability.
Similarly, we chose a minimal, geometric, and sleek Typeface to convey a sense of futurism.
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Web Design & Development
Our approach was to design a minimal, sleek and elegant website that highlights the product and its offerings. First and foremost, our design have the intention of being accessible and mobile-friendly so that the website can engage with the widest range of audience.
The chosen content aims to be informative without giving away too much of the product. We designed ‘touchpoints’ overlaid on top of the product mockup and have information reveal on hover. To further engage visitors with the website content, we designed subtle parallax scroll effects to make the experience feel dynamic and immersive.
Visual Identity
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