Westmar
The objective of the Westmar website redesign is to revamp the user experience and enhance its visual appeal to meet current standards and remain competitive. Westmar is a large brokerage with an existing and significant information structure, hence it was important that we based our design decision tailored to meet these demands. Our UI and UX redesigns centralized the importance of reducing visual clutter and the easy translation of content for the development team to ensure a lasting redesign, while minimizing downtime.
The Problem
How can Westmar's website redesign achieve a visually appealing, compelling, and user-friendly interface that reduces clutter, facilitates data-driven content, that also minimizes downtime for the development team?
Development Process
Research
Concept Development
Solutions
High-fidelity Wireframes
Reserach
The main focus of our research study was to evaluate the effectiveness of existing strategies within the Westmar website, through the visual and experiential designs. The findings of this research pointed us to focus on implementing further visual aids that clarify and aid the written content.
Figure 1
Generic and sterile design is outdated and uninviting
Figure 2
Features and assets feel isolated from each other.
Figure 3
Photo treatment mismatch of assets with brand identity.
Ideation & Concept Development
Through research, we distilled that we would prioritize easy navigation, simplified search functionality and visually compelling displays of property information to attract potential buyers and improve user retention.
Figure 1
Clear CTA’s provide a robust home page that the user can trust
Figure 2
Features are easy to navigate, and reflects brand identity
Figure 3
Better engagement of information between clients and agents.
Solutions
Finalizing our ideation and concepts, we focused on features that elevated the real estate-specific content and focused on how the website will also translate to a responsive-first design approach so that users can still experience the website in a similarly cohesive and understandable fashion even through mobile means.
A Prominent Hero
Designed to capture the user's attention and provide a clear and concise overview of the website's purpose
Tailored Information and Visual Language
The effective use of language and images that are specifically targeted to the intended audience of the website.
An Approachable Agent's Page
A welcoming and approachable environment for users to interact with agents while providing users with the necessary information to contact agents and feel comfortable doing so.
An Informative Company History Page
This page is used to build trust with visitors and establish the company’s credibility with giving an overview of the company's history, including its founding partners, significant milestones, and growth.
Balancing Visual and Textual Information
Balancing the use of images and text to effectively communicate the website's message.
Listings Map Search
We ideated a listings map search to help users find properties through a geographical modal.
Property Insights
Obtaining specific insights can aid users in comprehending what it’s like to live on that property.
Responsive Design
A welcoming and approachable environment for users to interact with agents while providing users with the necessary information to contact agents and feel comfortable doing so.
