LNG Studios website redesign required a decluttering of their existing website. Their previous website had a lot of visually-complex animations that were hampering the fluidity of experience and parsing of information in the website.
Relaxing the stylistic choices became our approach in making the information more accessible and readable for would-be clients. We focused on prominently presenting their extensive collection of assets through a brutalist approach— exposed-grid structures that highlight their assets and present them in a confident and captivating manner.
In the theme of decluttering, we stuck with a simple black and white colour palette as the ultimate goal was to present the vibrant and highly-detailed image assets as the centrepiece of the website. Interaction points such as buttons used the opposing color to maintain a simple yet high-impact design style.