Fall 24
ROCKSTA
From Xi'an To The World
The project focused on refining the brand’s visual direction, strengthening its digital storytelling, and creating a shopping experience that felt more aligned with Rocksta’s audience. Our work included brand refresh direction, website design, eCommerce structure, visual system development, and digital experience execution.
challenge
Localizing a Successful Chinese Streetwear Brand in the North American Market
We approached the project by balancing edge with clarity — preserving Rocksta’s raw, expressive brand personality while creating a cleaner and more conversion-ready digital experience. The refreshed direction helped the brand present itself with stronger consistency across social, product, and web touchpoints.
solutions
A Brutalist Shopping Experience
A refreshed brand and eCommerce presence designed to strengthen Rocksta’s digital identity, improve product presentation, and support future online growth.
